DIGITAL MARKETING FOR BEGINNERS | STEP BY STEP GUIDE

Alright, so I know you’re going to be tempted to want to skip over this part of the process, but I really want to encourage you to at least give yourself 5-10 minutes to do this work.

Knowing your WHY, your reasons for putting in this time and effort, is SO crucial to your longevity with this business.

Even as you’re going through this Guide, you’re going to encounter steps that just feel hard. Maybe it’ll be the tech set-up. Or just finding the time to write out your emails or plan content.

You’re going to think to yourself, “maybe this is too much… I don’t know if I have the time..” - and you will NEED to have a way to spur yourself on and be your own cheerleader in this!

So before we begin, I just want you to pull out a sheet of paper or a new note on your phone and answer these three questions:

1) Why is it important to me that I get this passive income business up and running?

2. When I think about where I want to be financially 6 months from now, what does that look like? What does that FEEL like?

3. What ELSE do I imagine myself gaining from having this kind of business? How might this bless my life beyond just financially?

Once you have your answers, then you’re really ready to talk GOALS.

It's important to get familiar with the tools we'll be using. Feel free to create your accounts ahead of time!

Canva - You'll use Canva to create and design your digital product. Start with a free account, which has everything you need initially. You might consider upgrading later for more features.

Systeme.io - This will be your platform for creating a sales page for your product. Your Systeme.io link will go in your bio once your product is ready. You can also include other external links, like Amazon affiliate links or your favorite books.

(Note: Use the link above to get a free account, but wait until your product is ready before setting it up.)

Systeme.io will also handle your email marketing. I use it and love it! The emails are beautiful, simple, and highly readable!

As you can probably already tell, my target audience is people who struggling creating their own digital products and stuck thinking what to sell. My branding, content and language all target them. People who stuggle want to build their own businesses, support their family and live freely, in particular.

You can either niche down to a specific type of audience, or broaden it. It really is up to you!

You might even want to go more narrow by marketing just to moms, or to previous/current business owners, or to women or men in a specific profession.

Whatever the case, I want you to brainstorm out a list of who you could see yourself easily identifying with and speaking to in your marketing.

My best advice for this step is, just don’t overthink it. You will always have the ability to pivot or speak to a different audience if you ever want to in the future. This is YOUR business!

Congratulations if you’ve made it this far, because now, we’ve reached the fun stuff. Your branding is where a lot of your own distinct style, tastes, and personality really can come out. And there’s SO much that can go into your brand, even more so than just fonts and colors.

For your brand, you will want to consider things like:

• The “tone” of your messaging (i.e. serious, casual, funny, sassy, professional, inspiring, authentic, etc.)

• The style of your products and social media (i.e.

feminine, modern, minimal, luxurious, bold, bright,

moody, etc.)

• The values you communicate in your content and decision-making (i.e. ambition, gratitude, family, success, motivation, freedom, adventure, joy, etc.)

• Your “brand story” (i.e. your personal story or parts of your journey that will resonate with your target audience)

But just to get you started, I want you to walk away from this section today with at least these two things nailed down:

1) The name of your product

2) Your brand aesthetic

When it comes to naming your product, you will want to be thinking about what’s going to be the clearest and simplest way to communicate what you’re offering to your target audience.

Phrases like “passive income”, “digital product”, “DFY” or “done-for-you” are obviously great ones to consider incorporating.

But you also can add your own values and language to this, whether that might be “joy”, “freedom”, “wealth, “passion,” “purpose,” etc.

Here are some examples for you to brainstorm off of:

• “Purposeful Passive Income Playbook”

• “Done-For-You Roadmap to Freedom”

• “DFY Abundance Accelerator”

• “30 Days to Passive Profit”

• “DFY Boss Blueprint”

Although including “DFY” or “done-for-you” in your product name isn’t an essential, it CAN help set expectations and set your product apart when people come across your page. And whether or not you use the phrase in your product name, I do recommend at least including it somewhere in your IG bio.

It really is up to you what name you decide to go with.

IMPORTANT: It’s NOT a good idea to use the same product name as mine because it’s important to establish some distinction between our businesses.

Now I know coming up with a product name of your own can be a challenge, but don’t be afraid to bounce around ideas with friends or family.

The easy way.

There is a mind blowing way to make ANY idea you have come to life with just a couple hours of your time. It’s truly this simple, and if you follow the steps on this page, you will have your very own product to sell, MADE BY YOU!

First, you’ll start with a free chat GPT service like open AI. You’ll create your free account, and then give chat GPT these prompts.

“Please learn my writing style using the following piece of content” and then copy and paste a social media post or anything else written by you. THIS is how you’ll get chat GPT to sound more like you.

You will then give a prompt with as MUCH detailed information as possible pertaining to what you want in your product.

Prompt example: “Now in my writing style, please create a guide for health coaches who specialize in hormone health. Please include tips on how to lower cortisol and balance hormones naturally through food and supplementation.”

You’ll then go to Canva, create a free account, and type in “ebook templates” in the search bar. Choose your template and plug the info from chat GPT, change the content and put your own style on it and your done. It can be as simple as that.

Chat GPT is an incredible tool, but if you have an idea in your heart or knowledge on a specific topic and you already have the juice to make it happen, here’s what I recommend.

Do a brain dump of ideas on a piece of paper. Write down every possible idea for digital products. If it comes to mind, write it down. Go back and re-read all your ideas, cross out the ones that don’t excite you at first glance. Those aren’t the ideas that will sell for you. When you don’t feel super passionate about something, it’s a tough sell because it’ll translate in your content.

Create a list with bullet points you want to have in the guide or ebook you’re making, and number them. Which topics/ideas should come first? This is how you’ll outline your chapters.

Ask for help from chat GPT if you run out of creativity. Plug your bullet points into chat GPT and ask for detailed paragraphs on each bullet point. Make sure to only use this as a guide, and really make the words your own. You want to put your heart into this.

Now make it come to life! Plug your idea into a free canva ebook template and save the PDF as your finished product.

Yes, you do have the rights to resell this guide; however, I want you to know how you can put your own flavor to it and make it your own.

In fact, your audience are going to want to buy your product more when you DO make it your own, when you put your own personality and branding into it.

Here is what making this product your own can look like:

Find an eBook or Document template on Canva that you like. Keep in mind that even with a great template you choose, you will likely need to move components around and play with the fonts & size to help fit all this juicy goodness into it.

Put your Canva template aside for now, and move onto actually deciding what’s going to go onto your pages.

For this, you can just pull up a new Google Doc or a Note inside your Notes app. Then COPY and PASTE this GUIDE into it.

Once you’ve copied and pasted the Guide, carefully go through it page by page and highlight all of the parts, names, or photos that you know you will need to modify or tweak.

For example, for the welcome/introduction, you will want to use YOUR name and YOUR reasons for doing this.

NOTE: Keep in mind that there will be things you will NOT be able to include and finalize until you’ve gotten further in this process of setting up your own back-end (i.e. your emails, your Instagram account, etc.).

After finishing modifying your document, copy and paste it into the Canva template you already picked out. Design it using the name and branding colors you came up with.

THIS PART IS IMPORTANT: Be sure to double-check it for any errors or tweaks still needing to be made.

You can also add any hyperlinks (including affiliate links!) you want to include. When you download your product as a PDF from Canva, your links WILL still be clickable.

Congratulations. You’ve created your very own digital product.

If you’ve chosen to resell this guide WITH resell rights to your customers. Follow the steps in the next page “Reselling With Resell Rights”.

There are two ways you can resell this e-book to your customers.

1. As a PDF file (WITHOUT resell rights)

2. As an editable link (WITH resell rights for your customers) - just like I’ve sold it to you.

PLEASE NOTE: If you wish to resell your e-book WITH resell rights to your own customers, you must adhere to the following terms:

• Change the NAME of the e-book (this is recommended whether or not you wish to resell this playbook with resell rights)

• Modify the branding of the e-book to make it your own.

We’ve already discussed how you would resell your version of this guide WITHOUT resell rights to your customers, so now, we will cover the steps required to resell your guide WITH resell rights.

1. After you have modified your digital product, to get your OWN editable link for Canva (where your customers can edit your digital product for themselves), go to the “Share” button on the top right corner.

2. Click the “Template Link”.

3. You will then see your designated Canva link which you will need to copy and add to your confirmation email. Alternatively you can also create another PDF document like I did and add it there as a second file.

Instagram is not a required social media platform for your business, but I DO recommend it as a great starting point.

At some point along the way, you can also utilize TikTok, Pinterest, and even Facebook Reels or Facebook groups to direct more traffic to your digital products (but no need to rush to use all of these platforms right now!).

It’s up to you whether you want to use your existing Instagram account or create a new one. Either way, you will want to do these two things:

• Make your account PUBLIC - so that people can find you and your business can actually grow.

• Make your account into a PROFESSIONAL account - Instagram offers two types, Business & Creator. I recommend going with Creator because it offers more features! You can follow the steps in THIS LINK to get this set up.

A sales funnel is a strategic approach to lead generation and nurturing that guides potential customers through the buying process. It ensures that you provide the right content and incentives at each stage, leading to increased conversions and customer satisfaction.

Benefits of Using a Sales Funnel:

• Lead Generation: The funnel helps capture leads at various stages of the buying journey, increasing the number of potential customers.

• Personalization: You can tailor content and offers based on where leads are in the funnel, providing a more personalized experience.

• Improved Conversion Rates: Leads progress through the funnel with relevant information and incentives, leading to higher conversion rates.

• Customer Retention: Funnels are not just for new leads; you can use them to retain and upsell existing customers.

• Data Insights: Funnels provide valuable data on lead behavior, allowing you to optimize your marketing efforts.

• Scalability: A well-designed funnel can be scaled as your business grows, accommodating more leads and customers.

Out of all of the different platforms or host sites for digital products that are out there, I definitely recommend using Systeme.io as the quickest and most efficient way to set up a sales funnel.

But here’s why...

1. It’s SUPER easy to set up

2. You can start your digital marketing journey for free! (you can upgrade soon once you need to upscale your business for more features.)

3. It simplifies the sales process for you with short and sweet (yet still high-converting) descriptions of your products vs. long and complicated sales pages.

Because Systeme.io really is an all in one platform, I recommend using it for your digital product(s), freebies, AND emails (yes, you can do it all).

You can create your own customize landing page (where people can click on your links to either opt in to your freebie or purchase your DFY digital product) will also be what you will put as your link in your Instagram bio.

To set up your Systeme.io, here are the steps you will want to follow:

1. Use THIS LINK to create your account. You can sign up for FREE and start your online business. but if you want to to unlock its full potential you can upgrade with their Startup Plan at $27/month or $97/month Unlimited Plan to use ALL of their features, specifically their email flows and funnel builder. But you can get 40% discount using the link below.

GET 40% DISCOUNT HERE!

2. Follow the steps in THIS LINK to set your store up. If you don’t have time to setup. I offer my Done-For-You Funnel with Sales page, Order Form and Thank you page ready for you for as low as $12. My Store

3. Follow the steps in THIS LINK to setup your direct deposit with stripe

4. To submit your PDF file (digital product) to your Systeme.io sales process, follow the steps HERE.

It’s important to note that different countries will have different requirements for the legalities of owning your own business. Please ensure you research this individually and always ask for professional help, should you require it.

The great news is that setting up your Terms & Conditions for your Systeme.io is pretty simple! You can use THIS LINK to walk through the process of adding yours to your checkout pages.

There are TWO PARAGRAPHS (the first two numbered points) of your Terms & Conditions you will want to modify for the purposes of offering Private Label Rights so that your customers will have the ability to modify and resell your guide.

An email list is one of the most powerful things you can have for your business. It gives you a direct line of communication with your audience that DOESN’T rely on an algorithm or get as easily buried like posts on social media.

With a well-written email flow that goes out to this list, you can build trust and convert leads into customers with ease and automation.

So let’s start building it!

SETTING UP YOUR EMAIL

The first thing you will want to do is be sure you have an email address set up with your Stan Store account that you will not mind people on your email list having access to, if someone wants to reply to your emails.

NOTE: Just for professionalism and privacy, I do recommend using a business email (NOT to be confused with a personal email or just a Gmail account). Otherwise email recipients will be able to see your personal email address when they are viewing the emails you send them.

Once you have set up your confirmation email, your first product is good to go. Once you start to build your product range you can then set up email flows to existing customers to promote new products but for now let’s look at how we set up an email flow for your FREEBIE.

There is just one email flows, or email sequence, you will want to have in place when you first launch. This flow is for people who opt in for your freebie.

There is no one right way to write your flow, but ideally your first few emails offer value, introduce yourself and a part of your story, and sell them on your product.

You will want to schedule your first email to be sent 24 hours after receiving the freebie with their confirmation email, and then every other email to be sent 24 hours after the previous one.

To help you save time, I’ve included below a handful of sample emails for you to use for yourself. You will want to add more at some point, especially to highlight new sales and new results, or share more of your personal story.

Your email flow is something you will always be tweaking or adding more to over time, but these templates are definitely a great start!

Later on down the road, you may want to have a second email flow, specifically for people who purchased your digital products. This is primarily if you are also offering other products that you want to sell as add-ons!

We’ve touched on building connection with your reels, as well as with your emails, but I also want to offer a few more ideas on how you can help leads get to know you and your product!

One of the best parts of using Instagram as your marketing platform is how easy it is to build a sense of community and relationship. The DMs, or direct messaging system built into the app, is a perfect tool to use for this!

When you launch your freebie & digital product, one thing you can have in place is a short series of DMs you send to people who reach out for your links.

You will want to be sure that these DMs you send are designed to SERVE and not just sell. Remember that these are real human beings you are talking to, not just a means to an end.

To help you brainstorm some ideas, here are some sample DMs you might want to incorporate into your follow-up strategy:

Posting to your stories is one piece of your marketing strategy you do not want to gloss over!

Even if you aren’t sharing new things to your stories everyday, just popping in every couple of days with an update on your sales, or screenshots of messages coming in, or even just a peek into your everyday life is a great way to help build connection with your audience.

If you aren’t too sure of what to share or how to layout your stories, start observing the stories of other business owners on Instagram to see how they are utilizing theirs.

Once you start posting stories that can be helpful for your audience, you will want to create some Highlights for your profile.

I recommend having Highlights for things like:

• Your results

• Your story/your why

• FAQ/tips

• Info about your freebie

• Info about your digital product

You can even use Canva to create your own Highlight covers with your brand colors, or purchase some for a few dollars on Etsy!

You can use THIS LINK to learn how to add a story to a highlight.